Five years ago, I started this little company that turned into my full time job. You know it as Little Anchor Photo. Over the past five years, so much has changed and my company has evolved.
At the time Little Anchor Photo was created, I was just starting out on an adventure that I had no idea would become what it is today. I was a new mom, working a full time 9-5 job in payroll. I started Little Anchor as a way to let my creative mind run free.
I started out mainly photographing families and at the time, felt that the business name Little Anchor Photo represented exactly what I wanted to be. As the years went on, my client base continued to change. I found myself photographing more and more weddings as well as personal branding sessions. Little Anchor didn’t seem to fit the track my business was on.
There is so much to consider when rebranding, but I am thrilled that I finally decided to build a business around my name, Serena Gojcaj Photography. This change wasn’t an easy decision. I truly love Little Anchor, and will be forever grateful for the amazing start it gave me in this industry. But using my name as my business allows me to reach clients on a more personal level. I truly believe it attracts the clientele that my business has grown to service. It holds the longevity I want my company to have. I mean what holds more longevity than my name?
Lastly, the main reason I decided to make this change is because I love my name! It’s different and hopefully one you won’t forget! And if you’re wondering how the heck you are going to remember how to spell my last name, well sing it like the Mickey Mouse Clubhouse song. G-O-J-C-A-J…that’s how you spell GOJCAJ! Haha! That was definitely corny, but I am ok with that.
PORTRAITS, WEDDINGS, PERSONAL BRANDING
February has began and that means that this months BTB sessions are officially under way. Remember how I told you that BTB Sessions were for every professional? Well, Gina is proof of that. Gina graduated with a BBA with a focus in Marketing, so she understands that branding and marketing a business as well as ones self is very important.
As a young professional starting her career, it is important that she has professional photos of herself for her business profiles, work head shot, business cards and more. Gina’s session was perfect in every way and completely reflected her lifestyle. Simple, crisp, clean. Three essential words that describe how this session went.
I asked Gina what are three things that describe you or that you want people to know. She immediately answered with: a healthy lifestyle, family and anything that brings happiness. I love that she was so genuine in her answer. I tried to incorporate little bits and pieces of these things into her session; whether it was a piece of fruit, an inspirational book or a photo of her family on the computer.
Branding photos and head shots are essential to get you or your business noticed. If you can do anything to improve you or your brand, it should be professional brand portraits.
It is so crazy how many entrepreneurs I know. I truly had not thought about it until one of my good friends, Ania, mentioned she was starting her small business, Everlasting Wedding Invitations. Be sure to click the links below to give her a follow and tune in to what she has available.
If you know Ania, you know that she is full of genuine kindness down to her core. I have never met someone as calm, collected and authentic as she is. These qualities will make her business grow by leaps and bounds and I could not be more excited to watch it happen. When she mentioned she was starting this journey, I immediately wanted to assist her with her branding. We set up a date and made it happen. After photographing her and her amazing products, it made me want to offer these sessions to everyone who owns a business!
And that is when the Behind the Brand Sessions were created. Are you a rep for a company? Do you own your own business? Are you part of a corporation that requires you to have headshots? Whatever your venture might be, this is the session for you. These sessions are styled to fit your business. We will take time to create a session that represents you and your business. Headshots, product shots, and marketing materials are just the beginning of what we can create during your Behind the Brand Session. Not to mention, I am venturing into the world of stop motion videos (you can see an example at the very bottom of the post!).
Each business and person is unique, why not express that through beautiful images that you can use for marketing materials, website design, social media platforms and more. Are you ready to book your Behind the Brand Session? For a limited time only, if you book your Behind the Brand Session, you will receive an additional 5 complimentary images in your package.
To inquire about Behind the Brand Sessions, please select the contact icon in the menu bar above.
Hair & Makeup: Monika - Mila Salon and Spa
Every year I make the attempt to begin blogging again. It always starts out strong and then my ambition quickly seems to fade as the year progresses. I find myself not sharing some of my best sessions and it drives me crazy that I didn't stick to the blogging throughout the year. Well, I had a little push to blog this wedding from my amazing second shooter, Megan, owner of Mulberry & Sage . So without skipping a beat, I am going to attempt it again this year.
Why try again, you might be asking? Well, two reasons. The first being the gentle nudge from Megan and the second being that the last session I shot was the Palmateer wedding. It was so incredibly awesome, that I have to share it with you. Every detail was fine tuned and executed amazingly. From the tiny ski boutonnières to the actual ski lift in the reception. There wasn't a ski detail left undone.
Plus, did I mention that Megan + Farmer Jim are the most adorable couple on the planet? Megan's energy and kindness is something I wish more people had. She is truly genuine to her core and it isn't a surprise that Jim asked her to marry him. The way they look at each other is something that is only found in fairytales, with such adoration. Both families were incredibly kind and all of their guests had smiles from ear to ear the entire night.
I am so incredibly happy for them and wish them a full life of love and happiness <3.