WHY I DECIDED TO REBRAND. - DETROIT, MICHIGAN PHOTOGRAPHER

Five years ago, I started this little company that turned into my full time job.  You know it as Little Anchor Photo.  Over the past five years, so much has changed and my company has evolved. 
 
At the time Little Anchor Photo was created, I was just starting out on an adventure that I had no idea would become what it is today.  I was a new mom, working a full time 9-5 job in payroll.  I started Little Anchor as a way to let my creative mind run free.  
 
I started out mainly photographing families and at the time, felt that the business name Little Anchor Photo represented exactly what I wanted to be.  As the years went on, my client base continued to change.  I found myself photographing more and more weddings as well as personal branding sessions.  Little Anchor didn’t seem to fit the track my business was on.  
 
There is so much to consider when rebranding, but I am thrilled that I finally decided to build a business around my name, Serena Gojcaj Photography. This change wasn’t an easy decision.  I truly love Little Anchor, and will be forever grateful for the amazing start it gave me in this industry.  But using my name as my business allows me to reach clients on a more personal level. I truly believe it attracts the clientele that my business has grown to service.  It holds the longevity I want my company to have.  I mean what holds more longevity than my name?  
 
Lastly, the main reason I decided to make this change is because I love my name! It’s different and hopefully one you won’t forget! And if you’re wondering how the heck you are going to remember how to spell my last name, well sing it like the Mickey Mouse Clubhouse song. G-O-J-C-A-J…that’s how you spell GOJCAJ! Haha! That was definitely corny, but I am ok with that. 

PORTRAITS, WEDDINGS, PERSONAL BRANDING 
WWW.SERENAGOJCAJ.COM
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